Matt Trudel

Surf Bead website

admin — Wed, 17 Feb 2010 11:29:44 +0000

The website was built with the idea of it being precious like the beads themselves.

Surf Bead Company

admin — Tue, 09 Feb 2010 11:36:17 +0000

When I took this project on it was but a small up and coming business, it needed a complete and total identity, from branding and packaging to advertising and web work.

Feelgood drinks

admin — Fri, 08 Jan 2010 14:09:33 +0000

Feelgood drinks is a large UK based drinks company with one main problem, it has had little to no exposure, and although their products are on the shelves of most supermarkets the brand still remains relatively unknown.

The brief was relatively simple, increase awareness of the brand by spreading “feelgoodness”.

These designs were inspired by those seen in a kaleidoscope, I created a kaleidoscopic design for each of the flavours that Feelgood made.

As you can see the kaleidoscopic designs have been used as the covers for the bottles, the idea behind this was that you would be able to tell the flavour of the drink by the fruits on the bottle.

The whole campaign is based around a live event designed to to do two things, increase awareness of the brand, and spread feelgoodness. The live event would take place in London releasing hundreds of fruit shaped balloons into the sky, the billboard design pictured above, and the adshell poster pictured below would be put up the morning of the campaign.

The following day the new bottles would be launched with a fruit shaped balloon attached to each bottle.

Merlin Project

admin — Mon, 04 Jan 2010 16:14:34 +0000

The Merlin Project is a charity based organisation to help those who suffer from Multiple Sclerosis, the brief was to create an identity for them as they had recently completed the construction of their first therapy centre.

Vango

admin — Sat, 02 Jan 2010 15:55:11 +0000

The year is 2020, a lot has changed in the past 11 years, global warming has changed our holiday patterns, technology has advanced in leaps and bounds and the entertainment industry has adapted to stay alive in a world of piracy. In this future scenario Vango a tent and camping equipment company has developed a technology capable of producing lifelike imagery on canvas, a patented technology called Chameleon.

The business cards are based of a campaign that plays of the word go in Vango, the changes in climate have altered our holiday patterns resulting in more people going camping in the UK.

Typography MA

admin — Fri, 01 Jan 2010 13:58:12 +0000

The brief was simple yet tight, the body of text could not be altered, use of pictures was prohibited, as was the use of multiple colours. Despite the constraints the project was very enjoyable and the lack of flexibility was a fun challenge.

New site

admin — Fri, 01 Jan 2010 09:10:46 +0000

Well I made the change and this is the new site …for now.

I will shortly be uploading my previous work for your viewing pleasure, and hopefully soon some new work too.