Feelgood drinks is a large UK based drinks company with one main problem, it has had little to no exposure, and although their products are on the shelves of most supermarkets the brand still remains relatively unknown.
The brief was relatively simple, increase awareness of the brand by spreading “feelgoodness”.
These designs were inspired by those seen in a kaleidoscope, I created a kaleidoscopic design for each of the flavours that Feelgood made.
As you can see the kaleidoscopic designs have been used as the covers for the bottles, the idea behind this was that you would be able to tell the flavour of the drink by the fruits on the bottle.
The whole campaign is based around a live event designed to to do two things, increase awareness of the brand, and spread feelgoodness. The live event would take place in London releasing hundreds of fruit shaped balloons into the sky, the billboard design pictured above, and the adshell poster pictured below would be put up the morning of the campaign.
The following day the new bottles would be launched with a fruit shaped balloon attached to each bottle.
